Deana Shaaban is a founder, CEO, and host of The You in Human, a platform known for deep, unfiltered conversations with industry leaders, creators, and change-makers across the region.

With a background in building and scaling businesses across fitness, wellness, and digital platforms, Deana brings a people-first lens to leadership, growth, and innovation. As a moderator, she is known for asking the questions that go beyond numbers, uncovering the human decisions behind bold business moves.